Certified Chief Innovation Officer  (CCInC) Preparation Program Content Outline

 Foundations of Strategic Innovation

• Definition of innovation/The Point of Innovation
• Why organizations fail at innovation
• Strategic Innovation – What You Need to Know
• Foundations of Value / Diffusion of Innovations / S – Curves
• The Four Types of Innovation
• The Three Innovation Time Frames
• The Role of Innovation Strategy – What we WANT to do, and WHY

The Strategic Innovation Pathways

• Value Extraction – Market Exploitation
• Value Capture – Market Perpetuation / Market Penetration / Market Broadening
• Value Creation – Market Escalation / Market Expansion / Market Creation

The Strategic Innovation Vehicles

• Internal R & D (Organic Growth)
• Partnerships (Extended Organic Growth)
• Corporate Venturing (Inorganic Growth)
• Mergers & Acquisitions (Inorganic Growth)

The Innovation Strategy Portfolio & Selection Matrix

• The Strategic Innovation Portfolio Mix
• The Strategic Innovation Matrix – Leveraging the Vehicles to Achieve the Pathways

Understanding the Front End / Mid Zone / Back End of Innovation

‏Understanding Enterprise Innovation

• The Point of Enterprise Innovation- HOW We Go About Pursuing Strategic Innovation
• Making Enterprise Innovation Really Happen – Layout of the 18 Elements of Corporate Innovation

 El Foundation

• Sponsorship & Leadership
• Values
• Philosophy / Beliefs
• Culture & Environment

El Procedures

• Structure &Relationships
• Governance Processes
• Governance Metrics
• Roles & Responsibilities

El Financing

• Funding
• Budget Management
• External Investment

El Enablers

• Training & Resources
• Discovery & Insights
• Technology & Infrastructure
• Networks & Ecosystems

El Engagement

• Mechanisms of Engagement

El Reinforcement

• Recognition & Rewards
• Public Relations .

‏OCCInO Exam Content Outline

Management & Workplace Innovation – A New Kind of Organization That Gets Innovation Done – XHIF

• The Corporate Mandates
• The Market Mandates
• The People Mandates

Building a Core Innovation Group

• What Do We Look for in Core Innovation Teams?

Designing Innovation Spaces

• Innovation Common Space Design
• The Innovation Lab
• Nine Principles of Innovation Space Design

Driving Focused Innovation Work Products

• Innovation – Driven Design Work
• Driving Focused Innovation Efforts
• Outcome – Driven Innovation (ODI)
• Discovery – Driven Innovation (DDI)

‏Structural Market Changes & Responsive Growth Strategy

• Dealing with Structural Change in Markets
• Responsive Growth Strategy – How Traditional Strategic Planning Gets Replaced

Innovation Maturity & The CInO’s Role

• Understanding the Idea of Innovation Maturity and Why This Is Important
• The CInO Role with respect to Innovation Maturity